Wild by Heart
A small business based in Aotearoa with a big mission and an even bigger heart and fire.
Collective by Spirit
You are safe here. You’re celebrated here.
Welcome to the Collective.
SASS by Nature
creating designs for expression, advocacy, and beautifully unapologetic living.
Wild SASS Collective was born from a simple truth: the world gets a whole lot better when we stop shrinking ourselves and start showing up with our full, unfiltered energy. What began as a spark of creative rebellion has grown into a home for bold illustrations, fierce advocacy, and wildlife with more personality than most politicians. We mix species‑accurate art with unapologetic attitude — animals with bite, slogans with backbone, and designs that celebrate the outspoken, the soft‑hearted, the boundary‑setters, and the “actually, that’s not good enough” crowd. If you’ve ever been told you’re too much, too direct, too emotional, or too passionate, congratulations. You’re exactly our people.
Every piece we create carries intention: feminist fire with humour, queer joy with pride, conservation with clarity, and a whole lot of sass woven through it all. We celebrate the misfits, the fighters, the exhausted‑but‑still‑trying ones, and everyone who refuses to dim their light to make others comfortable.
Wild SASS Collective isn’t just merch. It’s a movement for those who care deeply — about wildlife, about justice, about community — and who aren’t afraid to show it loudly, colourfully, and with a wink.
Welcome to the Collective. Stay wild. Stay loud. Stay beautifully, defiantly you.
— Sonja, Creator of Wild SASS Collective
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Stickers
Stickers
Featured product
Happy International Pride Month .
Meet Executive Assistant Gatsby
Our beloved but entirely unhelpful “Executive Assistant.” The title is self‑awarded, the confidence is unmatched, and the contribution level is… symbolic at best. He specialises in supervising from inconvenient locations, interfering with processes he shouldn’t touch, and taking credit for absolutely everything. He also serves as our ever‑vigilant Quality Control Inspector and the self‑appointed Head of HR, particularly when it comes to calling out trolls on social media.
Check out Gatsby merch by clicking the button below — and follow our social media pages to see more of Gatsby in action.
Clearance - Old Branding
Feminist Energy
Featured product
Difficult Women's Club Pen
$5.00
Sale price
$5.00
Regular price
Pickup currently not available
SASSy Species
Frequently asked questions
What countries do you currently ship to?
We currently only ship to New Zealand and Australia
Are the designs original?
Absolutely! All designs are original and owned by Wild SASS Collective
Does EA Gatsby earn a wage?
Absolutely, Gatsby prefers payment in treats and naps.
Where is Wild SASS Collective based?
Aotearoa, the land of the long white cloud (A.k.a New Zealand)
Where are your products manufactured?
The majority of our pieces are crafted in the Wild SASS Collective studio. For items that need specialised equipment or processes, we partner with trusted manufacturers to bring those designs to life.
When will I get my order?
We will work quickly to ship your order as soon as possible. Please allow 2-3 days for you ordered to be packed. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
How much does shipping cost?
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you complete your purchase.
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